How can Video Marketing Help You Generate Revenue?
THE MANY BENEFITS OF VIDEO MARKETING
How can you and your brand stand out in an ocean of blog posts and social media content?
A video marketing strategy is no longer a nice-to-have. It’s a necessity! It is simply the most effective way to create brand awareness, generate leads and enhance all other marketing campaign endeavours.
Here are some interesting statistics for your consideration.
- 72% of customers prefer learning about a product or service through video rather than the written word
- 78% of internet users watch online videos weekly
- 55% of people view videos every day
- 6 out of 10 people would rather watch online videos than television
- 92% of users will share a video with others after watching it on their mobile phones.
- After Google, YouTube is the biggest search engine on the internet
- 59% of executives prefer watching a video over reading text
Video marketing is a sure-shot way to help you achieve your business goals faster and far easier
Marketing videos can be used on
- YouTube
- IGTV
- Tik-Tok
- Instagram stories
- Facebook, including Facebook
- Facebook stories
It is also invaluable to holding online seminars.
Video marketing also has tremendous return of investment (ROI), from building trust and awareness with prospects to increasing revenue and profits. This is especially true nowadays when consumers are increasingly tech-savvy and video content more likely than ever to become viral. This strategy gives marketers an attractive and versatile format that can be easily shared online, further accelerating brand growth.
It is undeniable then, that video adds a human touch to marketing, making it easier for brands to earn the trust of their target audience. It’s not surprising that 92% of marketers consider video an essential part of their marketing strategy!
Video marketing is quite simply the future of marketing.
Get in touch now! And let’s talk about how we can use the power of video to help your brand stand out.