Equally important to the quality of your video is the light. Generally speaking, more light, is better. Your subject, whether it is you or someone else, should be well lit. If you have to choose between good light or an interesting background, always choose good light. Your viewers will be focused on your subject’s face, not the background.
But where the light is coming from is also very important. Remember holding a flashlight under your chin as a child whilst telling scary stories? Light can make a dramatic difference to how your subject looks. Bad light can make a face look harsh, saggy, wrinkled and grey.
- If your subject is backlit, their face will be dark – almost in silhoutte.
- If they are under direct light, they will squint and their face will look very harshly lit.
- If the light is overhead, they will have bags under the eyes and deeper lines on their face.
- If the light source is fluorescent light, change location – there is a reason nobody looks good in an elevator mirror.
The best lighting conditions involve being surrounded by loads of natural light that comes from the sides. For best lighting conditions, try filming in daylight near a window or under a tree or on a covered veranda.
Find out more about how to use lighting correctly when shooting with a camerea in this great article by CreativeLive.
Remember! Great lighting makes great video.